Aviva Goldfarb Food for Good Living

Wife, mother, published cookbook author, and organizational ace, Aviva Goldfarb started her online business, the Six O’Clock Scramble® with one of those incredibly obvious but nobody-thought-of-it ideas: help busy parents make healthy meals in a hurry by helping them plan ahead for a week of meals.

Goldfarb realized that for most people, 6:00 p.m. was too late to start wondering what to cook for dinner. So she started the Six O'Clock Scramble, a weekly e-mail newsletter with five days' worth of dinner recipes and side dishes, plus a grocery list. Her focus: quick-to-prepare meals that are creative, healthy, unprocessed and kid-friendly without being adult-alienating.

Aviva's Six O'Clock Scramble Cookbook debuted in 2006, to national acclaim. Both the cookbook and online meal planning service have won praise from reviewers at The Oprah Magazine, Working Mother, USA Today, Real Simple, and The Washington Post, among many others. Goldfarb also co-authored Peanut Butter Stew and Couscous, Too (1998).

Aviva is regularly quoted in popular family and health publications. She is an advocate for healthy families, and actively works with national nonprofit organizations and with parents to improve nutrition.

aviva@thescramble.com
www.thescramble.com